The Economic Case for Ignoring Black Friday

This news article looks at only ratios of collected data about Black Friday. It concludes that strong sales in Black Friday causes small revenue in a year. This is misleading. When people compare data ratios, they should consider total values as well. It is because ratios alone do not determine a trend. For example, a 10% reduction in revenue trend could be caused by reduction of consumer spending, not necessarily by the increase in Black Friday sales. In addition, it is not fair to look at the overall retail revenue, whereas ignoring the increasing market share of major retailers. In summary, misuse of statistics could be deceiving. I like The Atlantic news articles but am surprised the publication of this article.


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