The Economic Case for Ignoring Black Friday

This news article looks at only ratios of collected data about Black Friday. It concludes that strong sales in Black Friday causes small revenue in a year. This is misleading. When people compare data ratios, they should consider total values as well. It is because ratios alone do not determine a trend. For example, a 10% reduction in revenue trend could be caused by reduction of consumer spending, not necessarily by the increase in Black Friday sales. In addition, it is not fair to look at the overall retail revenue, whereas ignoring the increasing market share of major retailers. In summary, misuse of statistics could be deceiving. I like The Atlantic news articles but am surprised the publication of this article.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s