Infographic is a well-known term in the marketing world, but what are data stories and instructographics? There is some debate about the differences between them all, especially when it comes to data stories, also known as data visualisations, and infographics.
… Essentially, if you have some interesting facts or data to share, infographics are the most accessible way to do it. They’re clear, look attractive and are therefore very shareable. Although your audience enjoys evergreens and blogs, remember that they often don’t have time to read the whole thing. An infographic provides a neat summary of the information they need to know.
… The only real difference between the two is that instructographics tell people how to do something.
… Data visualisations are much like an unrefined infographic. They present quantifiable information and so are more likely to focus on numbers. In some cases, an entire data set is shown without editing and they rarely take a lot of handiwork to produce. They are much more likely to be generated by computer programs using algorithms, as their overall look isn’t too important.
They allow people to have access to all the data in a way that makes it easier to understand. Although they often do look visually appealing, they aren’t as attractive as infographics. This is because the data is far more important that the design. Many data visualisations are interactive and although infographics can be too, they’re often static. Moreover, an infographic can contain a data visualisation, but not the other way around.
If you have a lot of data to show, a data visualisation or story is probably the best way to present it. However, if you’re looking to attract a specific audience to your website, a well-crafted infographic or instructographic is a better choice.